Why Did Go Compare Change To Go Compare. Redefining Comparison How Playful Rebranding Is Illustrating Excellence? Brand the Being the only comparison site accredited by BIBA, and with a multitude of choices on offer to users, Ragged Edge has positioned the brand as 'Champions. This is where Go.Compare saw the biggest opportunity as they sought to become your brand of choice, going beyond the surface level advertising campaigns we're used to seeing on TV.
Unveils Fresh New Brand Identity and Logo from logos-world.net
Go.Compare is the market leader, with 97% awareness, but the brand felt its fame wasn't enough in a competitive field so the agency's task was to persuade people to actively choose them Being the only comparison site accredited by BIBA, and with a multitude of choices on offer to users, Ragged Edge has positioned the brand as 'Champions.
Unveils Fresh New Brand Identity and Logo
GoCompare, one of the most recognizable online brands in the UK, is rebranding to Go.Compare, with a corresponding switch to the new gTLD domain name go.compare "Unlike others, Go.Compare doesn't just list options; it serves up choices genuinely beneficial for users, placing their interests at the forefront," explains Max. Go.Compare is the market leader, with 97% awareness, but the brand felt its fame wasn't enough in a competitive field so the agency's task was to persuade people to actively choose them
Blog post with tips for teaching the important comprehension skill of comparing and contrasting. It follows the acquisitions of MyVoucherCodes and switching service Energylinx, as well as the launch of its own switching service WeFlip The insurance price-comparison site announced the move, which is being backed up by a three-month prime-time TV advertising campaign, during the series premiere of talent show The Voice UK,
puts consumers centre stage in latest ad. [4] Parsons was replaced as CEO by Jon Morrell following a takeover by insurance company esure in March 2015 [3] Go Compare was established in November 2006 and is based in Newport, Wales.The company's founder was Hayley Parsons, who worked for Admiral Insurance for 14 years, [3] and was formerly head of business development at Confused.com